Design Trend: Watercolors in graphic design
Mira Marika August 9, 2016

We are no Picasso, and we don’t have to be one. Ask yourself what you feel or want and let colors talk about that side of yours. For ages, new design trends have been shaking this planet of ours with new ideas each time and sometimes implementing the old phenomenon in new strategies. So, here you will know about the fine use of one of those previous phenomenon i.e. watercolors designs and can apply them to build your strategy.


Getting started with watercolors in design




Mostly, round brushes are a good choice while painting with watercolors as they keep the tone smooth, but it is better to choose the brush according to your pattern or design. You might want to try some unique brush sets whether working on a hard surface or the soft one. So, there are links of some handmade brushes for both kinds. Moreover, if you are directly working with watercolors on photoshop to create a watercolor graphic design, the tutorial reference at the end of this article can help you download several brush sets and use them in Photoshop.

To give your productivity, a vibrant feel a few strokes while painting is enough. However, for a gloomy effect, an amalgamation of vibrant and dull and dilute brush strokes would support your vision.




Typefaces in contrast with the design color are preferable. However, with lighter colors in the background, thinner lighter typefaces can also add into its admirers’ list.

In addition to this, small typefaces work well with the large sceneries and limit the focus of the viewer. Moreover, having fun with “Retro Style” is also a good idea which would give you the feel of futurism but for that, blur and smoky background will be more supportive. Another good font is the “Watercolor” font which shows the down to earth side of any company’s website, advertising for some brand.


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Create a pattern




Watercolor design trend gives more of a subdued effect, but brush strokes highlight the specific part of the pattern, depending upon their saturation level. For geometrical and for any vector pattern, watercolors provide an aesthetic view due to their 3D effect.

If you intend to create a smooth watercolor pattern, try to layer the tones and color and set the color in the range of 20-30, you may want to delete the extraneous paths to smoother your texture. For those who want to try on the hard copy, first take a rough sheet and create a pattern with a minimum concentration of water and keep on increasing the concentration until you reach the point of balance.


Watercolor background




While creating a watercolor background, color amalgamation should give a balanced effect. If some part of the background pattern is highlighted, it doesn’t create a discriminatory effect rather the balance remains less disturbed in case of watercolors. Moreover, the contrasting effect of watercolor background and font looks attractive.

Big brushes and dilute overlapping are required to make the background impressionistic. Another thing which you need to learn to create an even watercolor background is flat wash which helps you sequence your paint to create an unusual and better-subdued effect.


Making watercolor the dominant image




This can be made possible by having the contrasting effect between the background and the foreground illustration because watercolor designs are meant to give a sense of tranquility. Moreover, the texture has to be the watercolors which I have been focusing directly or indirectly throughout my article.

Here is a thing, watercolors can cross the boundary of patterns which can make them distinctive and can give a whimsical effect on a stark canvas. So, don’t just limit them to fill in the design always. Apart from that, if you desire to modify your image by implementing the watercolor texture on it, try using Popsicolor and Waterlogue.


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Logo with Watercolor Elements




A logo has to be unexpected and should cope with the rest of the scenery; it should give a bright or vibrant feel which can help the viewer distinguish it, well. To make logos eye-catching and playful colors can cross the borderlines, but again the thing is that you should know how to play well with the colors that even if you make it look playful, it doesn’t overcome the decency and balance of your creation.

With the varying design trends, watercolors have made a huge comeback in the graphic designing arena and seem to be doing well in the fights. Due to their smooth effect, many designers nowadays are working with watercolor elements and tools with the technique of “less is more”. Whether the approach is of creating a bright mixture or a simple one, watercolors are friendlier than any other in the field.

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