With the way we use technology today, it’s getting harder to impress an audience, or even just grab their attention for the entirety of a presentation. In order to get the message through effectively, leading businesses support marketing departments by working with designers who understand the trends creating the highest impact with audiences right now.
Here are the top 10 corporate presentation trends for 2017.
If you’re looking for other material on corporate presentations, have a look at our corporate presentation inspiration slides.
Corporate presentations are far more effective when the audience is engaged, so engage them, involve them in the process. Rather than delivering a 10-minute monolog, conversate with the audience, ask questions and solicit responses. Some businesses accomplish this by crafting the presentation in accordance to the audience’s specific interests.
The conversational approach can be effective at any point during the presentation. The dialogue is genuine and the audience understands solutions faster and more naturally as a collective when everyone is engaged. These interactive presentations establish more trust with the audience and make the process a far more efficient use of everyone’s time.
Stories that resonate with us and compel us to actually feel are often the most memorable. When you want people to connect with your company, make sure they understand the “why” driving the mission statement. The audience should understand the purpose or motivation behind the presentation and the company.
Using an engaging narrative helps companies add personality and character to their presentation, bringing seemingly boring content to life. The presentation sells better when the narrative establishes an emotional connection with the audience. Every aspect of the operation has a story, and the more realistic or relatable the narrative is, the more effective it is with influencing the audience.
Cinemagraphs and Animation
Understanding how to incorporate animations and transition effects like Morph can make a static, boring presentation pop off of the screen. Cinemagraphs are an effective way to make presentation visuals more interesting and support the narrative you’ve incorporated. Cinemagraphs capitalize on how captivating video is, serving as a bridge between storytelling and compelling visualizations.
Corporations can use cinemagraphs to grab the audience’s attention at specific points throughout the presentation. This is an effective defense against losing the audience’s attention interest before the end or other critical junctures. Retaining their attention means the audience will be more engaged and potentially more inclined to be receptive to the message in the presentation.
Captivating with Photographics
When you move beyond impersonal stock photos, images and photographs can be extremely effective if presented in the right format. Using inspiring images, oversized images, images with skewed perspectives or humorous images helps the message and specific slide stay in an audience member’s memory long after the presentation ends.
Choosing images that are powerful, unforgettable or depicting an action often resonate with audiences far better than the standard stock photo. Images reflecting real life or real people grab our attention and affect our emotions, making us more susceptible to persuasion. Images mirroring recent real-life events can help add more credibility to the presentation as well.
Using typography to liven up content on cover slides is all the rage right now. A skilled designer can use typography to convey emotion to the audience and make a strong first impression. Typography allows presenters to use customized fonts, styles, effects and sizes to help their words leap off the slide and create more engaging messages for corporate audiences.
Avoid the compulsion to make a busy presentation that reflects the sensory and information overload we’re often subjected to. With all the tech and information abound today, keeping the presentation simple with a minimalistic design is becoming ever more appealing. Keeping the information and message concise, while minimizing extra fodder, distractions or crutches for the presenter is what most audiences want to see.
These designs make the most of your time and restrict the audience’s focus to the most important components of the presentation. This really is about establishing the perfect balance where the visuals are not pulling away from the actual message. The simple, clean design should remove any excess and support the conversations the presenter will have with the audience.
With the theme of improving engagement, 2017 is the time to move past the bland neutral shades of the past. Warm, rich, modern colors can transform the effect a corporate presentation has on the audience. Skilled designers understand that colors can have an influence on an audience’s emotions and psychology.
Green and blue are more soothing and make objects look further away. Warm colors like yellow, orange and red make items seem closer and are more inviting. The colors used on the slide should coincide with the emotion the presenter should invoke, the industry or the topic of the presentation.
Gradients and Patterns
Skilled designers can upgrade a boring slide background by injecting a gradient or pattern that coincides with the theme of the presentation. As long as the gradient or pattern doesn’t interfere with the audience’s ability to read, the effect can be quite appealing to the eye. The gradients work best when the colors used are combinations that naturally gel together. Interconnected patterns are often used to help support the theme, topic, industry or overall message of the presentation.
Using visual icons instead of bullet points are for more appealing to the eyeballs. A skilled designer can render small visuals that represents corporate concepts so they are eligible, concise and universally understood. Icons help reinforce the message and are processed faster than other types of content.
Icons also serve to break the clutter and lend personality to corporate presentations. Icons can be useful for presentations in any industry. The icons help improve recall and are effective using only a handful of words. These elements are also a nice way of transcending language barriers by using easily identifiable symbols.
Infographics and Data
Infographics combine typography, visual elements, colors and icons to transform dull facts and figures into engaging, easily digestible content. Audiences have a much easier time taking in simple, eye-popping graphics than walls of texts and data. Any time the content is numbers-heavy, infographic layouts are the most sensible choice.
Even when an infographic isn’t necessary, visualizing data as much as possible is the best way to appeal to today’s corporate audiences. Presenting data in clear, concise designs is much better than simply reading them off point by point. There is no shortage of pie charts, graphs, thermometers, tables or dials that a skilled designer can use to effectively convey the presentation’s message.
Large companies benefit by working with designers who understand how to use these elements and work with marketing departments to create the perfect slides for different types of presentations.