Nowadays, it’s no longer a question of whether or not you should adopt internet marketing strategies for your business. Rather, it’s what you’re doing to boost your online presence and eventually, sales.
However, the problem with having more ways and places to market your business online is that it has become more of a challenge as it is an asset for many businesses. The list is often long and takes considerable amount of time to sort through. Deciding on a marketing method can be particularly difficult if your business is small or mid-sized and has limited budget and resources.
And while many use social media to market themselves because it is generally free, it can be time consuming. On the other hand, traditional print advertising, including digital advertising can be expensive. Make few mistakes in your choice and direction of strategies and these costs can rapidly multiply.
So we’ve compiled a few tips below to help you avoid the common pitfalls of internet marketing and make your time and effort worthwhile:
Establish definite goals and measures for each strategy.
What do you hope to get out of it? The direction and focus of your internet marketing strategies will depend on these. Moreover, set up analytics that you can use to track and analyze your marketing efforts such as monitoring your website visitors.
Earn and retain the trust of search engines.
Let’s face it. You can’t get past doing internet marketing successfully without ranking high on search engines. However, nothing destroys credibility faster than working your way around using illegal shortcuts just to be on top. Look for credible link building opportunities through content marketing to gain the trust of search engines.
Regardless of technology, content is always the king.
More than adding fireworks, have something your customers will value and come back to. Content should also move beyond texts. Take advantage of technological advancements online such as using photos and videos. As they say, a picture (or video) is worth a thousand words, aside from being more interactive.
Read and learn the basics.
It helps to learn from experts and search engine themselves on what works or not. Check out trends and what your competitors are doing. And while you don’t have to be tech savvy to be outstanding in internet marketing, you need to have a grasp of fundamental techniques such as use of keywords, metadata and text ad formats.
Just because you’re doing internet marketing doesn’t mean that personal interactions and relationships with your customers have to be compromised. Keep interactions and content like blogs frequent. Build a community. Reward loyal customers. Give them something free. Not only will these help drive more hits to your site, you can also more easily establish a prominent online presence in your field of expertise.
Share your knowledge.
Aside from writing and contributing blogs, offer e-books or conduct webinars about your product/service to establish yourself as a trusted resource on your industry topic.
Select the most appropriate social media.
As social media can be overwhelming, choose one or two platforms which your customers, both current and potential ones, and industry leaders engage with the most.
Harness the power of automation.
Learn what you can about trying to make internet marketing work even without a lot of manual tasks. You can also use tools that automatically alert you of any social media activity mentioning your brand which might require your immediate attention and feedback. For instance, check out Buffer!
You don’t necessarily need to burn holes in your pocket.
Take advantage of free or inexpensive tools to help you like Google Analytics, YouTube or Amazon.
Love what you’re doing.
It’s hard to be good at something you don’t enjoy in the first place, plus your passion will clearly show in your strategies.
While being successful at internet marketing does require some time, it doesn’t have to be as difficult as you might expect. Add a little creativity and you can start getting your strategies in motion. More importantly, keep learning and continue being open to the ways you can be better at these. By following these tips, you can start off on the right track to minimize your risks and make it less challenging to get to where you want to be.
What other tips can you offer to more effectively conduct internet marketing? Let us know through your comments below.