Just like the past 20 years, Pantone has just announced the new color for 2020. The year 2000, when the “Color of the Year” trend started, feels pretty far away now. So it might be worth it to get a complete overview of what the colors have been brought to us all these years. Here is a complete infographic of Pantone’s Color of the Year List. And, in the end, you’ll find the brand new addition to the Pantone family: the Color of the Year for 2020!
What is Pantone’s Color of the Year?
For the last 20 Pantone has been choosing the “Color of the Year”. Pantone LLC is best known for the Pantone Matching System, a color space tool that is vital for designers all around the world. Thanks to the Pantone Matching System, designers, manufacturers and professionals from every field are able to use the same colors and make sure they match.
Pantone’s color specialists pick every year a color to be the “Color of the Year”. This is meant to represent the zeitgeist or “spirit” of the year. The Color of the Year answers to cultural trends that have marked or will mark the upcoming year. Things like fashion, movies, tourism, technology, and many, many more, are some of the things that get taken into consideration when selecting the new color of the year.
You can see this when reading the names in the Pantone Colors of the Year list. Things like “Ultra Violet”, “Greenery” or “Serenity” are mean to represent way more than just colors. They are a representation of the hopes for the upcoming year and what it may bring.
The New Addition to the Pantone’s Color of the Year List: Classic Blue
This year addition to the Pantone’s Color of the Year list is special since it’s the 20th anniversary since this tradition first began. And the color chosen for 2020 is Classic Blue.
Classic Blue may seem like an odd addition to the Pantone’s Color of the Year list at first glance. All the previous colors might seem so bright and with so flashy names, after all. But that’s exactly why Classic Blue is such a great pick for the year.
Classic blue is simple yet elegant. Blue is a stable and dependable color -the perfect start for the new decade. Pantone describes it as a “reflective” color, that hopefully “brings a sense of peace and tranquility to the human spirit”.
Color trends influence everything, from fashion to advertising, from makeup to even politics. Once Pantone announces their new addition to the “Color of the Year” list, it also introduces thousands of products done with that specific color trend in mind.
So, are you ready to jump in the Classic Blue trend? If you want to start right now, here are 24 amazing blue PowerPoint templates you can use for your business presentations.