Whether you realize it or not, all of us have internal conversations going on within our minds every second. As soon as you receive or perceive an outside stimulus, your brain automatically processes this, consciously or subconsciously. Video presentations are no exemptions.
In order to create an effective video presentation, you need to establish a dialogue with this ongoing conversation inside your audience’s minds.
Here are top 3 questions your audience will always internally ask themselves while watching any video presentation:
Are you talking to me?
Is this video directed to me? Your goal would be for them to say YES by grabbing their attention. Many video presentations try shocking their audience or making them laugh to do this.
But whatever method you employ, the first step to turning an audience into a potential customer is to identify a problem they’re currently struggling with. Give a particular problem specific to them to fuel their interest.
Key to this question is having them answer YES within the first 7-10 seconds of your video. After these crucial seconds, research tells us you start losing your audience’s attention. Once you’ve moved past these 7-10 seconds however, you’re off to answering their second inner question…
What’s in it for me?
Why should I go beyond 10 seconds to listen to you? By this time, you’ve earned yourself an additional 30-80 seconds to convince them. This is where you persuade your audience that you have something relevant to share. Reveal and describe the solution to their problem and how it will benefit them.
Since you only have a limited time to hook your audience and get them to continue watching, use short phrases and texts coordinated with music and images. You don’t want to cause an emotional disconnect with your audience by putting in too much on-screen text.
What’s the next step for me?
If your audience has reached this far asking this question, then congratulations! Successfully getting past the first two steps means: a) you have convinced your audience that you’re talking to them and b) you actually have something relevant to share that could benefit them.
Now you must clarify the action they should take. While this may sound simple, it’s surprising how often many neglect this step. Clearly indicate your specific call to action. Get them to click a link, join a membership, subscribe to your mailing list, follow you on Twitter, etc.
While not often verbalized aloud, these are crucial and inevitable questions any audience asks during a video presentation. And positively answering these internal questions gives you a silent feedback of “yes, you’ve created an effective presentation” as well.
Should you need any help in creating that effective video presentation, feel free to reach out to our team of professional designers at 24Slides.com (now that’s my call to action for you!)
What other important questions should you answer when creating video presentations? Let us know through your comments below.