- 1 Proximity
- 2 Alignment/h2> Design Principle – Alignment This is another crucial design principle to bring about a visual and readable design arrangement. Considering alignment is being conscious of where you place elements. Purpose: Like proximity, proper alignment creates a sense of unity and cohesion to keep your design balanced and presentation style proper. Even if separate elements don’t appear physically close on a page and seem chaotic, aligning these can make them appear connected, related and unified with the rest of the information simply by their placement. Below is a good example: PowerPoint Design Sample – Alignment Repetition
- 3 Contrast
- 4 White Space
Just because even the most inexperienced designers can now create their own graphic designs online doesn’t mean your own created design has to look equally unprofessional. Many make the mistake of thinking that presentation style is all about getting creative and has little to do with communicating a message effectively. When in fact, visual design shouldn’t just be limited to looks but must also consider the style in which information is presented.
For a more effective way to get your message across, here are 5 basic design principles that will help improve your presentation style.
Proximity is a basic yet powerful design fundamental for grouping related elements together so they become one visual unit rather than several specific ones.
Purpose: rather than simply giving your viewers a linear arrangement of elements, proximity is like trying to organize your files in the same way a librarian would classify books according to the Dewey Decimal System. It serves as a guide to your viewers to the different parts of your message. Hence, by applying proximity, you are adding unity and continuity to your page. And proximity is not just relevant for texts but for all your design elements.
Here’s an example of how proximity is applied in a deck: