PowerPoint animations are like double-edged swords. Applied correctly, these motion effects can make your deck more dynamic and your message more powerful.
Using animations, you can easily make texts and objects flip, drop, or fly onto or off of your slides. You can add life to your content by making them pulse, spin or shimmer for emphasis. You can even set motion paths to make them slide, hop and boomerang across the screen. But when overdone, these can distract your audience unnecessarily and make your presentation look unprofessional.
To reap the most benefits out of animations, here are some dos and don’ts to keep in mind:
DON’T go overboard.
Keep animations simple. While PowerPoint offers various options to animate images, shapes or texts, look only for those areas in your presentation that imply movement, change or progression. Ideal ones to animate are menus, maps and charts. Keep animations to only around 1/3 of the total number of slides.
DO maintain consistency.
Just because you have a variety of effects available doesn’t mean you should be using them all. Try to stick to the same general animations throughout your presentation to add consistency to the story you’re trying to tell.
DON’T neglect direction.
Before adding animations, pay attention to ‘’eye flow’’. This ensures your audience’s eyes follow along with your message. Don’t just add effects that fly from all angles. Use animation to guide the audience where they should focus. For example, begin your slide with a critical point or image at the top or leftmost part that will tell your audience what they should be focusing on first.
DO combine effects.
Make the most out of what animations can give by combining effects to make slide elements really stand out. You can combine effects either within the same slide or within the same object. After all, objects aren’t limited to just one animation effect.
DO consider timing and duration.
PowerPoint allows you to adjust the timing and duration of each animation you use. Select the appropriate timing and duration for each so that the effects you want to show truly make an impact. Avoid making them too slow or too fast, lest they distract rather than enhance your presentation.
Here’s a simple video for a step-by-step guide to apply your desired animations in your presentation: