We often hear that “a picture paints a thousand words”. True. Which is why even in articles, blogs and PowerPoint presentations’ content, pictures do more than just improving visual appeal; images actually provide more impact to your content.
Our brains are programmed to be superior at processing visuals than texts. Hence, we’re able to process visual information 60,000 times faster than texts. This is also the reason why 90% of the information we have in our minds is visual.
Aside from impact, images help connect with your audience better. One marketing study found that 40% of people will respond better to information presented visually than through texts.
So, here are 7 types of images you can use to complement your content:
Stock photos aren’t just for professional use. As long as they are used appropriately, anyone can harness the power of stock photos to capture and trigger the right emotions and in making a point. Here’s an example of a compelling stock image that may be used in your content:
Rather than struggling to explain or tell something to your audience, screenshots more effectively show your message. Screenshots make your message more authentic and direct to the point, rather than having to lengthily explain using texts. Here’s an example of something expressed better and quicker using a screenshot. Why not to include it into your content?
Charts, diagrams and graphs
When you’re talking about quantitative data during presentations, illustrating numbers using charts and diagrams is definitely the way to go. Not only will the data stick to your audience’s minds longer, they can also have more impact by showing, in one glance, glaring differences and points. Here’s an example:
Who says personal photos are only for social media like Facebook or Instagram? When writing articles, telling stories or crafting presentations, nothing can establish a deeper connection with your audience better than using personal photos captured from your camera in your content.
Here’s a personal photo captured during one of 24Slides’ Play Saturday events. Rather than wordily telling what happened during that day, a personal photo can instantly capture part of the story as well as emotions:
Like charts and graphs, infographics are helpful for digesting large amounts of numerical data. But infographics are not just limited to numbers; they can also be used to simplify voluminous quantities of research data. Because of this, infographics can sometimes serve as standalone presentations or articles. Here’s one example:
Comics and cartoons
Humor is one of the most powerful ways to grab interest and engage your audience, as long as it’s done in good taste and doesn’t offend. Using cartoons or simple animations also more easily breaks down one’s defenses especially when you’re trying to sell something. Take this for example:
Sometimes, you can’t find the perfect image you’re looking for. Or certain copyright or distribution restrictions keep you from using the photos you want. By using custom art like the one below, challenges such as these shouldn’t stop you from applying the power of images.
If you’re struggling to design your own custom art, our team of professional experts in 24Slides can show you more examples of how we can help you here. We can also assist you in perfecting those complex diagrams or designing cartoon art as well as in conceptualizing your infographic needs.
How have images help you with your presentations or blogs? Let us know through your comments below.