So you got a million dollar business idea. And now you have an upcoming PowerPoint presentation to deliver to potential investors. Between your brilliant business plan and pitching this idea, everything can go down in a single moment if you fail to create a professional PowerPoint presentation that will convince future investors. So how do you go about it?
Business Plan versus PowerPoint
Transforming your business plan into a PowerPoint presentation doesn’t literally mean putting everything into it. Instead, see the business plan as your script and PowerPoint as the movie. Even in creating professional PowerPoint presentations, the software should only be part of a multimedia to aid communication as you present. Take time to identify your main points and how these can be reinforced visually, graphically and verbally. For example, project pictures rather than words to explain or highlight your mission statement. Avoid projecting words you’re just going to read aloud.
As with most presentations, professional PowerPoint presentations shouldn’t contain too much words, animations or complex jargon. If there’s one type of presentation that should be precise, concise and direct to the point, it’ll probably be pitching a business plan to future investors who value their time a lot.
Content that Matters
And since you need your slides to be brief and direct, here are the key content investors will look for:
Elevator Pitch – this includes your vision, mission and strategy
Market – description of the potential market. Present the big problem the market currently faces.
Value Proposition – your unique solution or selling proposition
Competition – brief competitor profile, strengths and weaknesses
Business Model – key metrics and marketing strategy
Financial model – a multi-year summary of projected cash flow and income. It’s ideal to present more than one case scenario. Investors already expect huge growth projections but if you give them various hypothetical situations, this boosts your credibility, flexibility and ability to plan ahead.
Timeline – be specific with time and expected highlights for each time period
Risk Management – identify risks, returns and risk mitigation plans
Team – introduce your team, their roles, relevant experience and strengths
At the very least, you’d want to deliver a professional PowerPoint presentation that will have future investors interested and exploring your idea further. At the most, you’d want to have them fully on board your business strategy. If you package your presentation in a way that validates your ideas, convinces them of a good ROI, and offers a streamlined and valuable solution to your target market despite competitions or risks, then you can definitely have both.
In what other ways can you use PowerPoint to pitch your business strategy? Let us know through your comments below.