In the corporate world, a PowerPoint presentation is to a meeting as cake is to a birthday party. But meetings don’t only occur once a year, they occur as often as your unit or your company requires — which, as many have debated — too often. From project meetings, to staff meetings, status updates, team building, client meetings, most employees in companies of scale do not just chat, they meet. And they do not just sit around a table discussing matters, someone presents. That’s where PowerPoint comes in. Since its emergence, PowerPoint Presentation has redefined communication in the work place. Not only is it widely used, it has become the norm. And since it has become the norm, the need for corporate presentations that make a statement has become greater. If your team needs a break from the norm, a change in PowerPoint presentation design may just be what you need.
Minimalist with a twist
When you want the focus to be on the information being communicated, clarity is key. More often than not, an emphasis on clarity calls for a minimalist design. A minimalist presentation design employs only the visual elements that matter. Anything that does not serve the purpose of getting the message across is eliminated. It filters out the unnecessary information to ensure that your audience only focuses on the essentials. Scandinavians are the champions of minimalist design. They are known for crafting pieces that are as functional as they are aesthetically pleasing. The same can be true for your corporate presentation. If you want to break the norm but are still keen on minimalist presentations, you can upgrade your corporate presentation design with a few yet significant tweaks. Here’s how:
A simple change in typeface can bring wonders to a dull design. Before you make any dramatic changes to the layout, try changing your font first. This Volkswagen presentation is a great example of a minimalist presentation design with a twist. Focus is still on the data, but the playful variations in typography adds a dimension to the design — it emphasizes specific aspects of each slide, without distracting the audience from the essentials.
Neutral colors are timeless, but after thousands of presentations, a splash of color here and there can upgrade your neutral look. Muted colors are a great way of hints of color to your corporate presentation design without deviating from a minimalist style. Grey background a bit too grey? Try a very light shade of blue as a background like the Volkswagen presentation.
Let the picture do the talking
There’s a reason why the quote “A picture paints a thousand words” is among one of the most well-known quotes in history. It’s because it’s true. In corporate presentation design, a well-selected picture can speak volumes. Images enhance written messages because they add yet another dimension that invokes an emotional response its audience.
Consider this presentation: What better way to talk about traveling than a photo of the beach? What better way to evoke emotion than a photo of the serene ocean? The same principle can be applied to corporate presentation design, as long as you choose the right photo. Here’s how:
Pick a photo with low a low contrast. Low contrast means blacks that are not too deep and whites that are not too bright. The advantage of using a low contrast photo is as a background is that you can maximize the space that you can use for text. Since you are most likely going to need to use white as a font color to balance the colors of the photo, the disadvantage of using a high contrast photo is that your text won’t be visible in bright areas. But of course, that issue does not come without any solutions. If all else fails:
Add a transparent overlay on top of your background photo. Photographs are tricky to use in corporate presentation design because they could distract your audience from the message that you need to convey. Adding a transparent overlay to your photograph makes your photo visible enough to make a statement but subtle enough to keep your audience focused on the essentials. Make sure to use a color that adheres to your company’s brand guidelines.
Choose a photo that amplifies your message and limit the number of photos that you include in your presentations. An unrelated photo will not serve the purpose of your message, and an exaggerated one could completely distract from it. Find a middle ground. That being said, make sure you take time choosing the right photo or better yet, make sure you consult someone from your team beforehand to make sure that it evokes the same understanding.
If you really want to break away from the norm of corporate presentation design, go bold. That means bold colors and big images to capture your audience’s attention. Bold does not have to mean tacky, though. If done right, you can still maintain a high quality corporate presentation design with bold visual elements. Here’s how:
Highlight one color. A great way to make use of bold colors is to focus on just one and use variants of it. Remember that when experimenting with corporate presentation design (or just presentation design in general) you need to make sure that the visual elements do not distract from your message. Using one color allows you to go bold, but ensures that your presentation does not miss the aesthetic mark.
Use multiple colors, but not at the same time. Of course, you don’t have to limit yourself to one color alone, use as many as you like — or as many as your brand guide allows you. A great way to do that and maintain a professional look and feel is to use muted versions of the color and making sure that only one color is highlighted in each slide.
Let us do the work
If all else fails, you could also just let us do your corporate presentation design for you, as we have for our happy customers. You will have your own team of designers who will be trained in your brand guide. And you’ll never have to waste productive time making and sitting through badly design presentations again. Click here if you want corporate presentation design that increases the impact of your message and strengthens your brand. Who said routine meetings had to be boring?