4 Simple Hacks to Making the Most Effective Business Presentation
In this article, I’ll give you a few tips on how to organize an effective business presentation. If you are presenting your business venture or a personal project, I’m sure you’re going to have a lot of passion. Passion is a good thing to have in your arsenal when you’re delivering your PowerPoint presentation. But too much of it can actually hider on your ability to showcase your venture in the best light. This is because when we have a lot to say about something, out thoughts get jumbled and chaotic. When that happens, organizing our points becomes difficult. If, on top of all that, we have to share a lot of data, our desire not to omit information can affect the overall structure of the presentation.
Another problem caused by a bad organization of a PowerPoint presentation is the fact that people get bored very quickly. This happens when they are being over-burdened with information. Knowing these few tips on how to deliver an effective business presentation can really help you understand the structure, and avoid data overload. So, how do you organize an effective business presentation?
Distinguish Primary Information from Secondary
Your audience doesn’t have to know everything, from your bumpy beginnings and the college years to every letter of the URL that leads to your website. Remember that you are not there to tell them every single detail about your business/idea/venture. You are there to tease them to find out more on their own. And it’s better to tease them with little information so they’ll seek out more than to give them all of it in a boring way and they seek out nothing.
When you want to know which piece of data to include, ask yourself: How does this solve a problem? Make sure to focus on presenting various ways in which your project solves a relevant problem. Everything else is just something that can be included in your about me page on your website for anyone who wants to find out more.
Make the Data Emotionally Relatable
One of the biggest reasons people don’t internalize and remember most of the information they receive is the fact that they don’t find it emotionally impactful, or particularly interesting. You can use images and other PowerPoint tricks and tweaks in order to influence your audience.
Did you know that 90% of the information processed in the human brain is visual? For this reason, humans process visual input way faster than text and speech. This is why images can really help people connect emotionally with the content. Depending on what you are presenting, find creative ways to showcase it visually. Include an image that makes it either emotionally relatable. Supercharge your PowerPoint presentation with emotional content. Really show what your idea is about, at its core. How does it help people? Humans are visual learners, and you should always have that in mind.
Always Remember You’re Telling a Story
No piece of data comes alone. Each one comes with a distinct story. Always have that in mind when handling your PowerPoint presentation.
For entrepreneurs, it’s always a good idea to build a personal brand – one where the presenter and their life story are parts of the package. Make sure to organize your PowerPoint presentation in such a way that every new piece of data introduced doesn’t come alone, but with a short story, anecdote, or a detailed explanation. This means that you can sometimes use your personal life to explain a point. You can use your children and a family dog as an example of why your services are needed, by telling, for example, a funny anecdote that is somehow related to what you are talking about.
Whatever you do, make sure to use the story to really let it sink in with your audience why your product, idea or business is important. Tell them a story about a situation which your product, idea, a business can solve. You can do this by making them empathize with the problem it is the solution to. This will make sure that you don’t overburden your presentation with information, and have a few engaging stories to keep your audience entertained.
If you want to learn more about how to structure a story, you might like Forbes’ article: How to Tell Stories Like TED Speakers.
Make Sure to Leave Room for Revision
Say “No, Thank You” to the PowerPoint Thank You Slide – This is a cheap, and low-impact way to end your presentation.
If you want to leave a lasting impression on your audience, the smart thing to do is to paint the complete picture of what you are presenting. They need to leave your speech knowing a general idea, feel, and usefulness of your proposal. For this reason, make sure to always leave room for revision. Revision usually comes at the end of content, to shortly repeat the points presented. This means that you should pay attention to your concluding slides. Make sure to bullet-point the most important information, and don’t introduce any new data in this part. That would only add confusion. Your audience needs time to absorb all the information. They don’t need to hear more information. Only repeat the relevant arguments that you have covered in detail on earlier slides.
Are You Ready to Deliver Your Presentation?
If you follow these 4 tips on how to deliver an effective business presentation, you are well on your way to sparking just the right amount of interest in your audience. Remember to omit all the information that is unnecessary. Don’t forget to use images and other Power-Point tricks to make your presentation visually interesting. And make sure to ocasionally include stories, to give your audience a time-out. Let some of your personal life seep into your PowerPoint presentation, as that really helps your audience connect with you more. And don’t forget to revise all the points you’ve made in the concluding slides, just to make sure you’ve made everything clear. If you follow this advice you already have all the basic on how to deliver an effective business presentation.
You might also find this interesting: How to Use the Science of Persuasion to Create Compelling Presentations.