There isn’t much of a middle ground when it comes to the PowerPoint presentation. In order for the presentation to be memorable and effective, it must be good. What do good presentations and bad presentations look like? How can you win over your audience with your next presentation?
What does a good presentation look like?
The presenter moves through the presentation comfortably, connects with the audience, and meets his or her primary goal. The goal may be to educate, persuade, pique interest, solicit information, or spark a conversation. A successful presentation keeps attendees engaged and entertained. It covers the topic in a thorough manner and doesn’t overwhelm the audience by trying to accomplish too much. The needs of the audience are properly aligned with the presenter’s goals, and the speaker takes into consideration the audience’s educational background, professional level, and personal experiences which results in an interesting and appealing format. The slides contain just the right amount of text and image content for the audience members.
What does a bad presentation look like?
In a bad presentation, the speaker may stumble over concepts, it may be disjointed or lag in some areas, seem a bit random, and aim to accomplish too many things at one time. The goal of the presentation may be unclear or too ambitious. The presenter may have gone overboard and included far too many details for the audience to grasp. In addition, the audience members’ needs may be misaligned because the presenter hasn’t given much thought to the type of audience he or she will address. The presentation might focus too much on the company or the details of the topic when the audience wants to know more about how the solution directly impacts their life. A bad presentation crams tons of bullet points and images into each slide, making it hard for the audience to relate them to the topic.
Ineffective presentations can cost the presenter a sale or create doubt in the consumer’s mind about the solution. Effective presentations translate into more sales or opportunities to follow up with a lead. Good presentations and bad presentations can mean the difference between winning a contract or fumbling an opportunity. If the presenter wants to make a good impression, he or she must focus on the subject and create the content in a format that makes the most sense to the audience. Entertaining and focused PowerPoint presentations that cover a topic in a simplistic manner will produce the desired impact on the audience.