How to Make a Marketing Plan Presentation in PowerPoint
Whether you’re a marketing specialist or your personal project is near completion, it’s time to focus on marketing. Before you embark on advertising your business, you’re going to need a blueprint that outlines all your efforts. It should also state clear objectives and goals for your future. If this sounds complicated, it’s really not. We’ve prepared a few tips on how to make a marketing plan presentation that will make it all come together.
What is a marketing plan?
A marketing plan is basically the overview of all the marketing and advertising efforts your business has made and will make in the future. It contains all the details on the target market and strategy, as well as objectives to be reached in the future. Your marketing plan should always have clear objectives, and steps that are needed to reach those objectives.
Why should you make your marketing plan presentation in PowerPoint?
PowerPoint is a great tool for making your marketing plan presentation for more reasons than one. Apart from having comprehensive templates and slides that are perfectly fit to outline your specific marketing plan, it’s also ready to be presented to your audience at any moment. This is unlike with a Word processing document, which is neat for hosting your plan but not really presentable.
Once you’ve picked the organization and you yourself know and see all the data, the entire strategy starts making sense. If you’ve achieved this, you can be sure you’re ready to present it to others. And as your business grows, you can easily update the plan by adding new information or introducing another template for it.
Key Elements of Your PowerPoint Marketing Plan
Now you know what a marketing plan is and why PowerPoint is a great tool to host it. While you know everything that should go into a marketing plan, there are a few key elements that if you omit, you risk looking like a complete amateur. But don’t worry – below is the list of all the key elements of a PowerPoint marketing plan that will ensure you avoid it.
Knowing how to make a marketing plan presentation isn’t only about know all the essential elements. Be mindful that it’s also important where you place them.
A summary of your business marketing plan should always be the first element of your presentation. It should consist of a brief overview of your entire organization and the team. This, naturally, means that your summary slide should state the name of your company, where it’s situated, as well as a short mission statement that illustrates your higher objectives.
Another important thing is to be really honest with yourself in the summary. A SWOT analysis (strengths, weaknesses, opportunities, threats) is the best way to showcase your realistic view of the situation. Introducing with this is a great way to imply you’re aware of the risks. This gives the correct impression that you’ll work on resolving those issues later on in the presentation. This makes the audience trust you from the very beginning because you validate their doubts and give a promise that you’ll clear them all away.
While developing your business, you’re going to have to deal with a lot of calculations. Budget is an essential element of your marketing plan presentation, but you need to know exactly what it means.
Your business is going to have a lot of costs and, hopefully, more return, but this isn’t really the main interest of your audience when presenting an advertising effort. What you and your audience really want to know about is how much money has your business saved for marketing efforts specifically.
So what you’ll want to do is decide which part of the budget is for marketing efforts. Then, segment those elements even further, and outline exactly where the money will go towards those efforts. What is your marketing strategy? Which approach is the best for it? What are the individual processes that need to happen (e.g. content creation, marketing agency consulting, paid promotions etc.)? How much does it cost?
Once you’re done with that, what you have is a clear picture of all your costs relating to marketing efforts. This will make it easier for both you and your audience to work out the budget and see how you can fit it all in.
Every marketing plan presentation absolutely needs to have a decent list of marketing channels. This includes all the possible platforms your business uses and will use to generate leads and spread awareness. Don’t worry if you don’t have a rich list of successful marketing channels. Investigate a little more to find out about your target market and competition, and invest in the right channels. You don’t have to have a high-ranking website in order to be able to let least list some of your channel efforts, or ideas as to possible potential channels that are a perfect fit for your business.
If you don’t have a significant social media presence, you can still have plans. Talk about which platforms you want to use, why, how it will raise engagement and generate leads. You might also like these surprising product presentation ideas if you’re also working on a pitch.
Target market overview and analysis are also crucial parts of your marketing plan presentation. This is something no serious marketer climbs the podium without. You want to know all about your competitors and their strategy, as well as a clear picture and deep understanding of the industry you’re advertising to. So before you present your plan to others, make sure you’ve done a thorough target market analysis and come up with the buyer persona.
When it comes to marketing presentations, your buyer persona is really the protagonist of the whole story. It’s a concept of your ideal consumer, created from all the facts you’ve collected about your target audience. You should know the average age, location, professional aspirations, and personal life. Find out where they spend their time online, what they’re buying and dreaming about. Once you do that, you have a convincing character to present to your audience. And once you have that, it means you have convincing prospect options as well.
Once you’ve made heads and tails of your buyer persona and know what your competition is doing, it’s time to figure out how you’re unique. Market strategy section of your PowerPoint marketing plan is all about that.
Think about everything you have that your competition doesn’t. This could be a product feature, a free trial, awesome content or underlying philosophy. It doesn’t really matter in what shape or form your individuality comes from, as long as you manage to connect to your target market. The key is to resonate more than the competition. This can only be done by carefully examining the core values and objectives of your business, and finding the way in which those values and objectives resonate with and inform your ideal buyer.
How to Format your Marketing plan presentation
If you have good templates, you won’t have too many problems with formatting your marketing plan presentation in PowerPoint. However, there are certain rules that might help you avoid jarring design and inappropriate fonts. Adhering to these rules can save you a lot of trouble and embarrassment in the long run, so it can’t hurt to stick to them.
In order to make your slides professional and easy to read, you can’t go wrong sticking to standard fonts. Use Times New Roman or Arial, and keep your lettering big. But don’t overdo it. If you keep your font size for the regular text at maximum 34, it won’t be too jarring and should be enough for everyone to see. You shouldn’t be using too much text on any of your slides anyway, so it should fit right in.
The next thing you’ll want to do is create a separate slide or set of slides for each important section of your marketing plan. This includes all of the mentioned elements (summary, target market, situational analysis, etc.). Don’t refrain from using charts, graphics or any kind of smart art to showcase all these elements visually, with fewer slides. And don’t forget to include a source for every citation you have in your presentation. Use smaller text in order to cite the source somewhere on the slide, and have a detailed and more comprehensive list of sources and references at the end of your marketing plan presentation. For more on this, see: Business presentation design pointers to increase audience retention rate.
Marketing Plan Presentation Templates
A marketing plan presentation template is an easy way to organize your efforts. There are different factors that will determine which templates are optimal for you. This will largely depend on your industry, audience, and target market.
However, there are some general elements every marketing plan template should consist of. Apart from the aforementioned ones, like market strategy and summary, your template should also have some space for info like further programs and initiatives, some key statistics, and some freedom to let your brand shine, like in this SlideShare example.
If you want an incredible resource of free PowerPoint templates, head over to Templates by 24Slides. We have hundreds of high-quality templates that are always 100% free!
Now you know how to make your marketing plan presentation in PowerPoint. Hopefully, you don’t find it too difficult. Once you’ve done all your research and determined the objectives of your business, it should be pretty easy to do. Be clear and honest with your goals and possibilities. Don’t use flashy fonts and colors, but do make sure to implement charts and graphics for data visualization. Be equally aware of your strengths and weaknesses, and don’t shy away from talking about them. If you don’t mention your possible drawbacks, someone else will. And that doesn’t give you the upper hand. And remember: In your marketing plan presentation, the protagonist isn’t you. It’s your consumer. As long as you have that in mind, the audience is sure to follow the plot.