There’s a saying that goes “content is king”. And this is even more appropriate nowadays where people want quick access to information that’s relevant and useful to them while at the same time, engaging.
Amid the overwhelming amount of information out there competing for audience’s attention, it’s crucial to make your content stand out. Moreover, the average attention span of readers, especially internet users, is just around 1-2 minutes. So you only have few crucial minutes to get your target audience hooked. Furthermore, your content will need to keep this interest sustained throughout so that eventually, you achieve your desired results or action.