- Watercolors: the undervalued presentation design technique.
- Choose a Scandinavian graphic design for the simple yet impressionable look.
- Use Cartoonish illustrations to stand out.
- Use Duotones to give a second life to your stock images.
- Are you ready to push these four design tips to the test?
How often do you find yourself sitting in front of a blank PowerPoint screen, racking your brain for a design idea that will make your boss smile? Do you struggle to create presentation slides with a “wow” factor and hate having to turn to Google every time you need presentation design inspiration? You would be surprised how many people have the same problem, some even turn to Pinterest for some design inspiration. Don’t worry, we’ve all been there.
What if we told you there was a different way? What if each time you’re faced with with a presentation design challenge, there was someone ready to create exciting PowerPoint presentations for you? That’s exactly what we do here at 24Slides. Here are some inspirational presentation design tips our great team of designers use everyday for clients just like you.
Why style, layout and color matters when it comes to presentation design
There is no denying the fact that color brings design to life. But color alone just won’t do it. You also need style and layout elements to create memorable PowerPoint presentations. Whatever the purpose of your presentation, whether for investor relations or pitching your next million dollar idea, you will find some inspiration in each of the four presentation design ideas below.
Watercolors: the undervalued presentation design technique.
You will commonly see this design technique applied to wedding invitations. However, there’s absolutely no reason why you can’t use it in your presentation. Often overlooked, the Watercolor graphic design technique will add a vibrant and fresh feel to your presentation. The visual elements and your color choice will work together to amplify your brand’s voice. Are you ready to break the rules and get adventurous with incorporating watercolors in your presentation design?
This simplistic style combined with watercolor elements enables you to create a less formal image of your brand. This combination allows it to bring out the brand values – family, teamwork, trust and attitude ‘Everything’s possible’. The presentation design aims to create a hint of a fun and creative feeling with a dash of freedom.
A minimalist and clean layout that creates a balance between the dynamic and youthful feel of the watercolor elements, and the ‘serious’ and ‘professional’ side of your business. The watercolor elements have been given a secondary role in order for the presenter to focus on the data and content aspect of the PowerPoint presentation.
In order to create a positive yet luxury vibe of the brand, the purple color has been used throughout the example. To enhance the message and create trust, we suggest the use of blue in order to create the humbleness and trustworthiness feeling. Reds and other bright colors are ideal for an injecting a dose of excitement into your presentation.
Think of IKEA and you will realise why this graphic design concept works. The IKEA ethos is to make everything as simple as it can possibly be, yet exude a sense of elegance. This design style borrows heavily from the Scandinavian way of doing things. It uses a minimalistic design approach to create a simple and clean look to lead viewer’s attention towards the main message. The Scandinavian graphic design is goal oriented and focuses on conveying the message in the most elegant manner. Presentation designs that use clean lines with the combination of smooth, and often contrasting color elements, often succeed in conveying the key message of the presentation.
When you are looking to create a distraction-free presentation and focus your audience’s attention to the core message, the Scandinavian Graphic design comes in handy. This design maintains a clean and powerful brand image throughout the PowerPoint presentation. Your audience can then focus on the clear message you’re presenting, with the visuals coming in to support the key points.
The basic Scandinavian graphic design principles have been applied – prioritize function above all, without neglecting the aesthetic aspect.
The Scandinavian design uses elements of nature, therefore the choice of color has an emerald-ish sky and brown like earth feel.
Use Cartoonish illustrations to stand out.
Many people associate the cartoonish style with either Tom & Jerry TV episodes or 90s explainer videos. This is a style that has been around for a long while and has now taken up a new form applicable to the 21st Century. Many young companies with a hip audience have started incorporating this style within their PowerPoint presentations.
A combination of the Cartoonish style with the use of illustrations works perfectly for a company with a young and energetic audience. The illustrations create a dynamic impression which creates excitement and sparks an loud and adventurous emotion.
All design constraints go out the window with this design style. It gives you the free-reign to express your ideas. The intention is to make an impression of freedom and rebelliousness. For example, the headlines are tilted and overall design looks somewhat raw. Rough textures and seemingly “careless” layouting has been practiced in order to enhance the brand message and capture the target audience’s attention.
The different shades of orange have been used in order to infuse an impression of excitement, joy, and thirst for action. The orange shade also takes the audience’s mind to a journey to LA beach at sunrise where they can skate and live the life to it’s fullest.
Use Duotones to give a second life to your stock images.
Photos are proven to perform a lot better when trying to create an emotional human reaction towards a brand or brand collaterals. The downside; the stock photos you are using are being used by your competitors as well, including brands trying to elicit an opposite emotional response. The duotones technique can enhance the brand emotion you are trying to convey and open up new creative ways for you to use good old stock photos.
In the design examples above, a minimalistic style combined with duotone elements have been used to draw the visuals into focus. The visual elements execute their role perfectly as a tool for creating powerful imagery and long-lasting emotion.
The ‘less is more’ approach has created an opportunity for the presentation to focus on visuals as mentioned above. Simple and minimalistic style icons, mixed with strong duotone photography elements as background, draw the audience in.
A combination of red and yellow elements have been used throughout the presentation.
Red reinforces a feeling of energy, strength, power, as well as passion and desire. Red creates an emotionally intense response and enhances human metabolism. Therefore, these emotional responses make red the perfect fit for advertising outdoor activities or workouts.
Yellow reinforces a feel of joy, happiness, and, same as red, energy. Yellow creates a warming effect, cheerfulness, stimulates mental activity, and generates muscle energy. Now imagine how many sport and fitness related adverts and promotions feature these two colors.
Are you ready to push these four design tips to the test?
We hope you have learnt a great deal about combining style, layout and color to create amazing presentations. If you are in a rush and would rather have someone else do the heavy lift, why not call on the 24Slides team to help you out. With over 15,000 presentations (and counting) created, our team of graphic designers are available to create your next winning presentation. Enjoyed this article? Bookmark our blog and share it with your friends and colleagues.