Pantone recently revealed their Color of the Year 2018, which symbolizes both the “inventiveness and imagination” of our time and the “visionary thinking” of our future. Based on the expectations of ingenuity, originality and “creative inspiration” to come in the following year.
Pantone’s Color of the Year has become a significant reveal over the years. Since 2000, they have chosen a specific shade to represent current cultural trends. A color to encapsulate the zeitgeist.
Firstly, this article will reveal this year’s winner. It will go on to explain the importance of the Color of the Year for companies throughout the world. I will then describe the history of the awards. Finally, you can read some advice on how to incorporate the year’s most fashionable color into your own brand and business.
So what is the Color of the Year for 2018?
Pantone’s Color of the Year 2018:
18-3838 Ultra Violet
According to Pantone, their shade of Ultra Violet represents both mystery and progress. The cosmic color reminds us of a night sky, vast and unlimited, like current scientific discoveries. It captures the modern spirit of ventures into space and questions about life beyond.
It also has a strong creative element, being associated with artistic genius. Less commonly seen in nature, for example, purple stands out with an individual boldness. Like a single purple flower in a field of green. The deepest layer of Ultra Violet is its spiritual associations. With rising cultural focus of mindfulness and meditative exercises, this color grasps society’s longing for a timeout in a frantic world.
Ultra Violet subtly shows our desire for deeper messages in an increasingly distracted society.
Pantone’s Color of the Year doesn’t predict future trends. Instead, it recognizes them. It finds the perfect color to represent the current cultural state of mind. It is a snapshot of global culture specific to a twelve-month period. A single color to collect a world of thoughts, moods, and attitudes.
What does it mean for businesses?
Let’s talk about how Pantone’s choice for 2018 affects day to day business.
Pantone’s Color of the Year 2018 gives a clear signpost to current cultural trends. Companies can use these signposts for design. Through one simple change, they keep their products current and on trend every year. So get ready to see bags, clothes, cameras, phone cases, headphones, in Ultra Violet. 2018 products are sure to jump on the color. Makeup brands are already embracing the new trend.
Using it as inspiration, companies can show themselves to be modern and forward-looking. By incorporating the Ultra Violet shade into your business, you can do the same!
A new year, a new color. With Christmas coming up, we say goodbye to 2017. We say goodbye to the Greenery of last year. We say hello to Ultra Violet. The bright, futuristic expression of 2018!
History of Pantone’s Color of the Year
Let me tell you about the history behind the awards.
The Pantone Color Institute stared declaring Color of the Year in 2000. The first shade was Cerulean. A calm and peaceful color reminiscent of a clear blue sky. Lifestyle trends of the new millennia pointed to people wanting more inner peace during the rising age of technology.
Since then, the company reveals a new shade annually to represent the general mood of the year. From various countries, color experts join together to present and debate the nominees. They meet twice a year in a different European city. Through a balance of research and expert awareness of the powerful meanings being colors, Pantone finally chooses a winner.
The shade usually goes on to dominate a range of industries. From florists to fashion gurus, it pops up in designs throughout the world. The Color of the Year is a decision that inspires thousands of companies. It is both shaped by and shaping the cultural trends of the following year.
Past Colors of the Year
Past colors of the year have similarly captured the mood of past years.
This year’s shade, Greenery, was a symbol of beginnings. Its natural and refreshing tone was particularly prominent in architecture and lifestyle designs throughout 2017. It matches a rising awareness of the deteriorating state of the climate. And represents the need for change in a positive and refreshing way.
The Rose Quartz and Serenity shades of 2016 acted as visual antidotes to modern stress. Society recognized the need for tranquillity more and more. And Pantone revealed this peaceful shade. It also came to represent an inversion of traditional associations of blue to boys and pink to girls. By merging the colors, it symbolized the growing acceptance of gender fluidity and equality.
Such deep messages from a single shade show the cultural resonance of Pantone’s Color of the Year. Their awareness of the meanings behind colors shines through. They leave us with an insight. Both into the striking impact of visuals and the cultural trends of the time.
Now, we have insight into the mysterious and futuristic essence of purple. What’s next?
How effective is color really?
Finally, let’s consider the impact of colors in daily life. Colors hold a lot of potential in the design world.
There are whole theories about color. Scientific research, academic studies, creative opinions. Some reactions to color are instinctive. Others are through personal associations. Why do we like some colors more than others? Why do our preferences change with age? How do you make the right color choice when designing your logo, or website, or simply choosing wall paint?
It is a vast and interesting subject. But experts have come to some common conclusions. For example, research shows that red is often associated with love, passion, and strength. Yet it also has connotations of aggression, danger, and revolution. Using red in your logo? What does that say about your business?
Pantone’s 2018 Color of the Year, Ultra Violet, is a shade of purple. Purple has always had regal, wise, and luxurious associations. We make these connotations immediately. Colors trigger a reaction within us before we even realize it. That’s why it’s so important to use colors wisely in design.
So take advantage of Pantone’s 2018 Color of the Year, Ultra Violet! Make a direct link to its deep, forward-thinking and creative associations. Show your brand as current and exciting by keeping up with the cultural trends of 2018.
At 24slides, we’re designing professional PowerPoint presentations using the latest design techniques and loads of creativity. We create stunning presentations from scratch and redesign existing ones. Take a look at some examples of our work and let’s get in touch.