So, you’ve spent several hours creating, designing and showing your presentation slides to your audience. And you ask yourself, “Is that it?” All your hard work, never to be seen again. Well, guess what? It’s not the end of your presentation (well, technically, it is, but you’ll see what I mean later on)! In fact, if done correctly, your presentation slides can open new doors and opportunities for you! Interested? Continue reading this article to learn all about the different ways you can repurpose your presentation slides.
What Does “Repurposing” Mean?
A quick Google search will tell you that repurposing means “to adapt for use in a different purpose.” Simply put, this means converting your presentation slides into another format. When you repurpose your presentation, you’re essentially breathing new life into it. You’re recycling your old content and turning it into something new!
Here are a few examples of what I mean:
- You can export your slides into individual image files so you can upload it to your corporate blog, or your social media channels.
- Convert your presentation into video format and upload it to sites like YouTube, Vimeo, and other video-sharing sites.
- You can write an eBook about your presentation topic.
- And lots more!
There several other formats you can convert your slides into as you’ll find out in a bit!
Top 5 Benefits Of Repurposing Your Presentation Slides
Repurposing content isn’t all that hard. Plus, there are a ton of advantages to doing it. Here are some of the top benefits that will hopefully convince you to start repurposing your presentation slides from now on:
- Expand your reach and get more people to view your content
When you’re presenting your slides in front of a live audience, your reach is limited to the people in front of you. However, when you repurpose your slides and upload it to various channels, more people will be able to watch, read, and listen to your content.
You no longer have to worry about cramming far too many people in a small room. Thanks to the power of the Internet, the entire world can now hear your presentation’s message.
- Increase brand recognition
People who’ve never heard of your brand before will now be able to access your content. The more people see your content in different platforms, the more they’ll recognize your brand.
Make sure you work on your branding carefully. Pick out a memorable logo if you haven’t got one yet, something that will represent your brand. Then use the same logo everywhere – both online and offline.
This is branding in a nutshell and there are more branding essentials you should follow for best results. Check out Brand Strategy 101 from Hubspot if you want to know more about how branding can help your business grow.
- Establish your brand’s authority
Authority and credibility matters. If people don’t see you as an authority in your industry, then they’re most likely not going to give you the time of day. Building your brand will not happen overnight. It will take a lot of time and effort, but the results will more than speak for itself. You’ll get more leads which will translate directly to sales and profits for your business!
Let’s say, for example, you’re selling a high-ticket item. In order to get sales, you need people to trust you first. They will not buy something expensive from some unknown entity. But if they’ve seen you in many places before, and they’ve checked out and liked your content, then they’ll most likely be willing to shell out the cash to buy your product or service. This is why it’s important to establish your brand’s authority. Fortunately, you can achieve this by repurposing your presentation.
- Maximize your time and effort
As I’ve mentioned in the beginning of this article, you might be a little disappointed to find out that all the hard work that went into your presentation is only good for a short while. So, if you want to maximize the life of your presentation, then repurposing it is the answer.
Basically, you do the bulk of the work once. You do most, if not all, of the research at the very beginning. Then you make your presentation slides. After that, when you repurpose your slides, all you have to do is just reformat or recycle the same content over and over again. Essentially, you’re hitting the proverbial two birds with one stone (or in this case, plenty of birds with just a single stone)!
- Achieve multiple goals at the same time
You can set many goals for your business. Let’s say you want to increase your revenue every month and you want to add more income streams.
So, what you can do is you can repurpose your presentation slides and upload it to places like YouTube, Amazon Kindle, etc. You can earn ad revenue from your YouTube videos and earn extra cash from eBook sales on Amazon!
These are but a few examples. There are so many possibilities and opportunities you can open up and explore with your repurposed content!
Top 10 Ways To Repurpose Your Presentation Slides
- Convert your presentation to video format and upload to YouTube
If you want to expand your brand’s reach, YouTube is one of the best places to do it. YouTube is the second biggest search engine in the world, right after Google. Almost 2 billion logged-in users go on YouTube every month (with many more browsing YouTube anonymously). Every single day, billions of video views happen on the platform.
Now, there are a couple of ways you can convert your slides into video format:
First is you can record your screen while you’re doing your presentation. You can use apps like Camtasia, Screencast-O-Matic, Bandicam, or OBS Studio. Some apps allow you to record audio while others don’t. Some will limit the video length. Free apps will also most likely have a watermark up on your video. So, do search around for the best option that fits your recording needs, and of course, your budget.
Second, you can have someone take a video of you while you do your actual presentation (or you can use a tripod and self-record). You can do this while you’re practicing your presentation, or doing it live in front of an actual crowd. The good news is you need not buy a dedicated camcorder. Most modern smartphones take pretty good videos and you can upload your videos to YouTube in just a few taps!
Third, you can export your slides to video directly on your presentation software. In PowerPoint, all you have to do is go to File > Export > Create a Video and follow the on-screen instructions to start the exporting process.
If you’re using Keynote, click on File > Export To > Movie. Here’s how it looks like:
If you’re using Google Slides, unfortunately, there’s no export or download to video option. You can either download it first as PowerPoint and then do the video exporting in PowerPoint. Or, you can install the free Chrome extension, Screencastify, to record your screen. Here’s a quick tutorial on how to do this:
- Convert your presentation slides into blog post(s)
There’s a reason why so many businesses have a blog. It’s because blogging is a very powerful tool when it comes to establishing a solid online presence. Do blogging correctly and Google (and other search engines) will reward you by putting your blog on the top of search results pages! This means that people will find your blog on Google without you paying anything for the privilege.
Blogging is an important part of content marketing because it’s relatively low-cost and the potential rewards can be huge. Having a self-hosted blog is also cheap. You just need to pay for your domain name and web hosting. Most blogs run on WordPress, a popular open-source CMS or content management system.
With WordPress, you can easily customize your blog design. You can transform the look of your site by switching up themes (there are thousands of free and premium themes to choose from). You can add more functionality to your site by installing various plugins. And so much more!
The downside to blogging is that it takes time for content to rank on Google, if at all. You need to publish high-quality content regularly. Plus, you’d also need to consider the fact that writing takes a lot of time as well. Whether you decide to outsource content creation or do it in-house, that’s totally up to you.
However, when you repurpose your presentation slides, you don’t need to do all that time-consuming research all over again. You’ve got ready-made content just waiting for you to flesh it out into blog post format.
With that said, repurposing your presentation slides into a blog post can be done in a variety of ways. You can write a single blog post about your presentation topic, or you can stretch it out into several posts.
For instance, if you’ve covered 10 points about a specific topic, you can write one blog post about each topic. This means you’ll get 10 possible posts from a single presentation. If you publish an article a week, then these 10 posts can fill out your content calendar quite nicely. You can then focus on other aspects of your business over the next several weeks.
- Export your slides as images and upload to social media
If your business isn’t on social media, then you’re leaving a lot of money on the table. Why? Because social media IS the place to be. Social media allows you to interact and engage with your target audience. It allows you to put a face on your business. At the end of the day, people like to do business with people, not brands.
Now, what you need to understand about social media is that people’s attention spans are incredibly short. There are a lot of things going on at once, so if you want people to check out your content, then you need to post something that’s visually attractive.
This is where your repurposed presentation slides come in. If you know you’ve got good-looking slides that can grab people’s attention, then upload those to social media. Don’t forget to write a short description about the image. Then ask your fans and followers to share it with their followers, too.
But what about if you’ve got nothing but dull-looking presentation slides? Well, consider using a well-designed PowerPoint template, and just copy and paste your content in! You can choose from hundreds of free PowerPoint templates in the 24Slides.com Template Hub.
Here’s how you export your presentation slides to images:
Go to File > Save As. Choose from any of the available image file types in the dropdown list. Normally, JPEG and PNG are the image formats you want to use for social media posts.
When you click on Save, PowerPoint will ask you which slides you want to export:
Select your preferred option and wait for PowerPoint to finish the export process.
Go to File > Export. Under File Format, select the image file type you want to export your slides to. PowerPoint will then ask you if you want to save every slide or the current slide only. You can also adjust the width and height of your exported image(s). When you’re ready, hit the Export button.
If you made your presentation on Keynote, then you’ll need to click on File > Export To > Images. As you can see in the screenshot below, you can also select which slides you want to export. Image file format options include JPEG (high quality), JPEG (smaller file size), PNG, and TIFF.
When you click on Next, Keynote will ask you where you want to save the exported image(s). Select the location and wait for the export process to finish.
Unfortunately, Google Slides will only allow you to export one slide at a time. If you’re thinking of exporting all your slides into images, download your presentation first as a PowerPoint file. Once you do this, you can then export the slides to images in PowerPoint.
However, if you’ve only got a couple slides to export, then you can go to File > Download As. Then select between JPEG and PNG.
Once you’ve got all the presentation image files you want to upload to social media, you can use a social media calendar app to manage and schedule your posts. There are plenty of apps you can choose from. Some works on multiple platforms while others work on one social media channel only. So, take the time to go through your options until you find one (or two) that fits your needs.
- Talk about your presentation in your podcast
Millions of people listen to podcasts every single day. In fact, there’s a strong year-on-year growth in the number of people listening to podcasts. According to Edison Research, half of the US population (aged 12 and older) has listened to a podcast. Look at slide #54 from their Infinite Dial 2019 report:
As you can see, these numbers are impressive. And it doesn’t look like podcasting’s popularity is going to nosedive anytime soon. So, if you haven’t gotten into podcasting yet, then you may want to give this powerful platform a try.
Getting started is always the hardest. However, once you’ve figured out how to start a podcast, you’ll realize it’s not as hard as it looks. Of course, you’ll need to commit some time and effort to building your brand and your fan base.
Thankfully, you’ve already got some ready content from your presentation slides! All you have to do is just talk about what’s on your slides. You can devote one episode for your entire presentation. Or you can break it up into several episodes, so you can cover each presentation topic in-depth.
You can read off a script (take great care not to sound like a robot!) or you can outline your talking points and take it from there. Give plenty of value in your podcasts and don’t be afraid to let your personality shine through!
- Upload your slides to slide-sharing websites
People are constantly looking for well-designed presentations. They add these to their blog posts, articles, videos, podcasts, etc. This is where sites like SlideShare, SlideServe, and SpeakerDeck come in handy. By uploading your presentation to these slide-sharing services, millions of people can now view – and link to – your presentation!
When you upload valuable content, you’ll have people sharing your presentation in different places. They can share your presentation on social media channels, they can link to it on their blog, and so much more. The potential is absolutely massive! And the good news is you don’t need to do anything to your slides (if they already look good). You simply need to upload your presentation. Then take the initiative of sharing it in your social media accounts to get the ball rolling!
- Talk about your presentation slides in your webinar
Unlike traditional, face-to-face presentations, webinars allow you to expand your reach and speak to a much larger crowd over the Internet. This means you can spread your message far beyond the four corners of a room.
There are a couple of ways you can use your presentation slides in your webinar:
- You can record yourself giving a presentation, save your video file, and upload to your webinar platform of choice. Note that this works similarly to the tip I gave for repurposing your slides for YouTube.
- You can use an app that supports screen-sharing and broadcast your screen to your audience. Discuss whatever you have on your screen without worrying about how you look. You don’t even need to show your face to your audience! Though if you want to build trust, then you may want to rethink this. Don’t let your insecurities get in the way of your success. People won’t care that you don’t look like Tom Cruise or Julia Roberts – they only care about what they get out of your webinar.
Want to know how to use PowerPoint for your webinar? Click here to read the detailed tutorial I wrote about this topic.
- Create an infographic about your presentation topic
Infographics are incredibly popular and there’s a good reason why. It allows people to consume information in a short period. I’m sure you’ve heard of the saying, “A picture paints a thousand words.” Well, an infographic is more than just a picture. It’s a combination of information and graphics, hence, the term “infographic.”
A 5,000-word article or a 20-minute PowerPoint presentation can be summarized in a single infographic. It’s that powerful. Plus, you’re ultimately giving people choices. They can either read the entirety of your article or watch your full presentation, or they can scan your infographic in a minute or two.
When repurposing your presentation into an infographic, you can either do it yourself or you can outsource it to a designer. If you’re following the DIY route, you can use a free tool like Canva, or even PowerPoint itself!
Another benefit to using infographics is that they are highly shareable. There’s always the potential of going ‘viral’ on social media. You can upload your infographic to your blog or post it on social media. You can also upload it to high-traffic sites like Pinterest. The more your infographic gets shared, the more backlinks and traffic you get to your site. This is great for your website’s SEO!
- Create picture quotes for social media
You can transform your presentation’s key takeaways – like quotes, statistics, highlights, insights – into picture quotes for social media. Go through your presentation slides and look for these kinds of tidbits that your followers will find valuable. Usually these ‘words of wisdom’ are summarized in a single sentence.
Compile a list of ‘wisdom nuggets’ from your presentation. Note that typography and design is important for picture quotes. I highly recommend Canva as you’ve got lots of templates to choose from. These are pre-designed for various social media apps like you see in the screenshot below:
You don’t need to worry about designing your picture quotes from scratch. You can quickly enter your text, select a background image, and play around with the typography in just a few minutes.
These templates come in pre-formatted sizes already, so you don’t need to worry about pixels and resizing your images later on. You can also share your quotes directly to social media from your Canva page!
- Turn your presentation slides into a full-blown course
If you really dig your presentation topic, that is, you’re really passionate about it, then you should consider turning it into an online course. Fortunately, there are plenty of places nowadays where you can upload your course.
You can choose to self-host your course on your WordPress website using a plugin like LifterLMS or LearnPress. Or, if you’re not technically-inclined and don’t want to deal with the hassles that come with self-hosting, then a platform like Udemy or Skillshare may be more suitable for you. You can also use platforms like Teachable or Kajabi which gives you more flexibility for your course (but at a price).
Selling courses is a great way to earn extra cash. You do most of the work upfront, and you can continue to earn income passively for as long as the course is up!
- Turn your presentation into a book or eBook
Similar to creating your own online course, you can also turn your presentation into a book or eBook. Depending on your goals, you can either self-publish or partner with a publisher.
Working with an established publisher isn’t easy. First off, you’d probably need to hire a literary agent to help guide you through the complex world of book publishing. Of course, these agents don’t work for free. And when you do find a publisher, they’re going to take a cut off your profits. But the good thing is they will help you distribute your books in places you simply can’t do on your own if you self-publish.
With self-publishing, you can cut out the middlemen (the agent and publisher). The fees involved are minimal if you use platforms like Amazon Kindle Direct Publishing or Smashwords. Self-publishing is attractive to writers of all levels. You’ve got plenty of flexibility, and you can even publish in both digital and print format!
If you’re worried about the time it will take you to repurpose your presentation into an eBook, then consider looking for a professional writer. You can also hire an editor to carefully go through the writer’s work and make sure the work is error-free. Lastly, you can hire a graphic designer to create your eBook cover for you.
Whether you self-publish or not, the potential to earn passive income from your book is there. So, make sure you consider this tip when you repurpose your presentation!
Repurpose your presentation slides and give it new life. You’ve done the research, there’s no need to stop at your actual presentation. Make the most out of your work and follow all the tips I’ve shared in this article.