It’s no secret that live presentations, whether done in person or on-line, are great ways to generate leads and sales for small businesses. It’s also no secret that video is one of the most powerful and effective marketing tools a small business has at its disposal (check out some eye-popping statistics from WebpageFX). The problem is that creating great presentations and high-quality video content both take a lot of time and energy. However, what if you could turn every presentation you created into great video content for your business? Here’s three of my favorite ways of turning my presentations into videos:
Recording an in-person presentation
This is one of the easiest and also most underutilized methods of creating video content from your live presentations. All you need for this method is a decent HD camcorder, a tripod, and a wireless external microphone (see the first lesson of my video marketing training course for specific equipment recommendations). Simply set up the camera in the back of the room, plug it in to an external power source, and hit “record” before you begin your presentation (also don’t forget to turn on the microphone). Just make sure there’s enough room on the memory card in your camera to record the entire presentation. After recording your presentation, send the footage off to a video editor (there’s plenty of good ones on Upwork and Fiverr) and have them break it down into smaller clips. If possible, each clips should be somewhere in the range of 2-5 minutes–any longer and people aren’t likely to watch the entire thing. Then, you can string some of the clips together in a “highlights” reel. You can even give the video editor your slides from the presentation and have him incorporate those into the video. Once you have all your video clips, use a tool like Traffic Geyser to distribute the videos to several sites at once, including YouTube. Don’t forget to put links to your website in the description box of each video! By using this method, you can turn an in-person presentation into hours of video content that will live forever on-line.
Recording a screencast or webinar
Another way of turning a live presentation into video content is to record a screencast or webinar. Screencasting, for those unfamiliar with the term, is simply recording your computer screen along with audio from a USB microphone plugged into your computer. Technically, screencasting isn’t a “live” event because you don’t even need an audience to do it, which makes it one of the easiest ways to make a video. All you’ll need is some software to record your screen and edit the footage, and a microphone (again, see my video marketing course for recommendations). Webinars, as I’m sure most people know, are a form of screencasting that is broadcast to a live audience online. Popular webinar programs include GoToWebinar and Meetingburner, both of which are capable of recording the webinar. Once you’ve recorded a webinar, use the previously described method of breaking it into smaller clips and distributing it on-line in order to get the most “bang for your buck”.
Recording a presentation in front of a green screen
For those people who are terrified of public speaking and who aren’t comfortable doing webinars, a great way to create powerful video content and get your face in front of your target audience is to record a presentation in front of a green screen, and then use video editing software to put the slides in the background. The result will be a video of you standing in front of your slides giving your presentation. It’s much more powerful than a screencast, because it allows people to see your face and body language, and really helps them feel like they know you. Of course, this method also requires a little bit of extra equipment and technical expertise, but it’s not nearly as difficult or expensive as you might think. In my previously mentioned video marketing training course, I teach people how to make this type of video step-by-step. Once you learn how to do it, it’s easy to repeat, and the result looks very professional. I have used all three of the methods described above to turn my presentations into video content with great success. The next time you are preparing a presentation, ask yourself–how can I use video to get the most possible use out of this, and save myself time, money, and energy?
Kevin Jordan is a small business marketing consultant and authorized Duct Tape Marketing consultant. He teaches small business owners simple, affordable, and practical ways to increase their sales and grow their businesses. He also teaches a course on video marketing and considers the creation of high-quality educational content to be an important part of his marketing strategy.