Number of slides: 10
Customer journey map is the visualization of steps your client goes through in order to acquire your product or to perform a desired action. For example, filling out a form on your site, contacting your support service department, etc. Customer journey mapping helps you identify every interaction the customer has with your brand during these processes and provides valuable information on the client’s perception at each touchpoint. Use the creative journey maps from the Customer Journey Map Template to understand your client’s expectations and needs in a quick and simple way.
If this is your first time doing customer journey mapping, start with the clean 4-step journey map. This basic customer journey map focuses on the steps of the process itself. Once you have every step mapped out and validated, you can add the emotional layer. The slide featuring four boxes complements this 4-step journey map. You can use both to provide a complete analysis of the customer journey.
Customer Journey Maps are extremely useful for improving digital experiences. For example: shopping in an online store. The analytics of a site contain lots of information about the interaction of the user, which eases the journey mapping process. Whether you need to showcase multiple steps or a short process, you will find the perfect customer journey map in
The Customer Journey Map’s recommendations, also known as opportunities, are ideas or suggestions to improve the customer experience. After analyzing the journey map, you can insert these recommendations for the entire process or for each step.
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