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The BCG Matrix is a growth-share matrix created by the Boston Consulting Group. This powerful financial planning tool classify an organisation’s services and products in four categories and help companies decide how to manage their assets regarding what to keep, sell or invest more in. Our creative slide deck offers you multiple variants of the BCG matrix to conduct a complete analysis of your assets and make the best decisions. Use the BCG Graphic Plot, the BCG Transition Matrix and the BCG Matrix Elements Analysis slide.
This graph is a great tool for you to identify which of your assets have brought the most value and which have been a drain on your resources. You can track their usage throughout time and make decisions to optimize your business operations.
This slide can act as a high-level target for your asset optimization process. It details your current situation and outlines how an ideal set of assets would look like. Once this target has been established, you can break down the plan into smaller, achievable milestones.
To get a good understanding of your brand portfolio, use the BCG Matrix Elements Analysis slide, which will help you provide comments about each category to your general management. This will give a good overview of your current set of assets and highlight crucial information.
Optimize your assets
Analyse your brand portfolio and see what improvements you can make
Plan transformations thoughtfully
Don’t change something just for the sake of changing it, make sure you’re aiming to improve
Capitalize in what has worked best
Invest more in the assets which proved most valuable
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