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Show, don’t tell. Business Case Studies give you the opportunity to demonstrate the value of your product, service or project in a real-life context. This powerful tool aims to convince potential customers or investors with success stories that follow the challenge-solution-benefit structure. Use the Business Case Study Template to build a solid presentation that speaks to your viewers’ needs and shows the outstanding results they can get as your clients.
Once you have identified an impactful success story from your portfolio, it’s time to share it with potential clients that may be facing a similar situation. You can give an overall view of the key aspects of your business case in our problem-solution-benefits slide. First, detail the challenge; then, outline how your product or service solved it and finally highlight the benefits or direct results accomplished.
Help your audience understand how you did it. The Business Case Study Template allows you to share the implementation of solutions step-by-step. Use the six-stage snake diagram and the horizontal six-points timeline to walk your audience through the process from beginning to end.
People care about the final results. Sometimes this gets confused for the solution, but here we refer to the benefits gained by your client once the problem was resolved. For example, saving time in an operation, increasing revenue or customer retention. Whatever it is, don’t forget to be specific and add numbers. At the end, this is a direct result from using your product or service and the reason why they should choose you over your competitors.
First, make your audience understand the problem.
The more details your public know about the initial challenge, the more the solution can shine. Look at it like this: the problem is the villain of the story and your product, the hero.
External analysis
You will find a circular graphic that you can use as a SWOT matrix or Porter Five Forces diagram to share a brief external analysis of your sample client’s business.
The best option in the market
By choosing a success story that relates to your customers’ situation, you’re showing that you really understand their problems and have the necessary experience to work with them.
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