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As everything that exists in the real world starts making its presence in the digital environment, the need for writers is increasing as well. Descriptions and keywords need to be associated to anything on the internet in order to be properly indexed and discovered. Make your case to potential clients by stressing the importance of having good and discoverable writing for their products and services. Define what copywriting is, present your services and showcase your portfolio.
There are many types of writing services and the terminology can become slightly confusing. This is your chance to lay out exactly what you can provide and how you can help your clients. Answer the 5W and H questions to paint a clear picture of your expertise.
After you’ve established what your specialty is, this your chance to outline your services. What can you write for? How much do you charge? How fast is your turnaround? Detailing your service plans clearly can help employers make the right choice for their needs.
Your portfolio is your CV. Here you can show your future clients how you’ve been able to make a difference to your previous clients. Have you worked with some big names? Great, this usually adds to your credibility, so make sure you showcase every single achievement to date.
Copywriting is increasing in demand
The attention span of readers is getting shorter and Search Engine Optimization is getting increasingly more difficult to master. Good copywriters will always find work
Focus on examples and results
To create a convincing case, tell your future clients who you’ve been able to help and how they profited from your services
Clear presentations for clear writing
Whatever your writing style is, a concise and clear presentation is a must in order to keep your clients focused and to prove how your services save them time and generate revenue
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