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PEST Analysis is a framework used to identify the Political, Economic, Social and Technological factors that could affect the performance of your business. This powerful macro analysis tool helps you understand changes in the business environment and take action to spot opportunities or avoid potential threats. Use our Corporate PEST Analysis PowerPoint Template to examine each external force in detail and lead your next strategic planning meeting.
Start your presentation with the PEST Analysis Matrix and give a brief introduction to its key four dimensions: Political Factors, Economic Factors, Social Factors and Technological Factors. The relevance of each external influence varies depending on your business goals or industry. For example, if you want to target other market segments then the Social Factors slide will help you showcase useful data linked to your potential customers.
Technology is constantly evolving and you need to be aware of the technological changes that
impact your business. This slide provides a bar chart to display factors like the level of
innovation in your country, emerging technologies or how the use of internet impacts your value chain. If you manage a multinational company, our world map graphic will be useful to distribute information by region.
After fully understanding the current scenario of your business environment, your results are
ready to be showcased in a well-structured corporate presentation. You will find a neat PEST
Analysis Table and a classic PEST Analysis Matrix with four big quadrants to choose from.
How can this factor impact my business?
The key question to ask yourself is “how can this impact my organization?” Keep that in mind during the PEST analysis and it will be easier to come up with fresh points of view.
PEST or PESTLE analysis
The PEST Analysis is also known as the PESTEL or PESTLE analysis, which includes legal and ecological factors. You can duplicate some slides to add these external forces too.
Boost your business plan
Next to the SWOT matrix and Porter’s Five Forces, the PEST Analysis is an essential tool for the macro level analysis of your business plan. Combine them and identify powerful competitive advantages.
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