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Stakeholders are those entities that maintain a relationship with your business or project and may affect or be affected by the actions of your organization. As a project manager, conducting a stakeholder analysis will help you engage with each interest group in the right way and have their support for your business activities. Use our stakeholder onion diagram slide, stakeholder map slide and stakeholder matrix to build a strong communication plan.
First, you need to identify all your stakeholders and categorize them. Employees, customers, suppliers, environment and government are the main interest groups in every business but this can vary depending on your project or goals. How to use our stakeholder onion diagram? Place your internal stakeholders in the core layer and your direct and indirect stakeholders in the outer layers. Once you’ve identified who has the biggest impact on your project, this process becomes easier.
The stakeholder map is a simple but effective matrix where you can classify each stakeholder by its power and influence. It is also known as the Power/Interest grid and its axes create four quadrants with the following self-explanatory labels: keep satisfied, manage closely, monitor and keep informed.
This is the slide where you analyze and present the status of your interactions with each stakeholder. Color-code them to know if you already have their approval or need to work in other strategies. The stakeholder matrix is a powerful tool to visualize which groups you should focus on according to its impact, interest, power and influence.
Make them your allies
Even when there’s not an ongoing project on the horizon, you must conduct a stakeholder analysis regularly to maintain a good relationship with your stakeholders and avoid possible crises.
Key question
Other groups or organizations that you can include as stakeholders are press and media, communities, sponsors, NGOs. Ask yourself: Which entities can impact or be impacted by my business interests?
What kind of information stakeholders need?
Complete your communication plan presentation with the best Stakeholder Analysis tools from this template and guide your colleagues to the most effective PR actions.
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