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The Customer journey map is the visualization of steps your client goes through in order to acquire your product or to perform the desired action. For example, filling out a form on your site, contacting your support service department, etc. Customer journey mapping helps you identify every interaction the customer has with your brand during these processes and provides valuable information on the client’s perception at each touchpoint. Use the user journey maps from the Customer Journey Map PPT Template to understand your client’s expectations and needs in a quick and simple way.
If this is your first time doing customer journey mapping, start with the clean 4-step journey map. This basic customer journey map focuses on the steps of the process itself. Once you have every step mapped out and validated, you can add the emotional layer. The slide featuring four boxes complements this 4-step journey map. You can use both to provide a complete analysis of the customer journey.
Customer Journey Maps are extremely useful for improving digital experiences. For example: shopping in an online store. The analytics of a site contains lots of information about the interaction of the user, which eases the journey mapping process. Whether you need to showcase multiple steps or a short process, you will find the perfect customer journey map in
this template.
The Customer Journey Map’s recommendations, also known as opportunities, are ideas or suggestions to improve the customer experience. After analyzing the journey map, you can insert these recommendations for the entire process or for each step.
Customer Journey Map PPT Tool
The customer journey map is a design thinking tool like no other because it takes your client perceptions into consideration. This emotional layer includes questions, thoughts, motivations, etc.
Shared vision
Include the customer journey maps from this template in your presentation and share with your team what the clients expect and need at each stage of their experience with your service.
Mapping experiences
A Customer Journey Map can also be used for analyzing an employee experience, supplier experience, or any other series of steps performed by a person or group of people with a clear goal.
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