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Based on Chan Kim’s and Mauborgne iconic book, a Blue Ocean Strategy is a marketing theory which focuses on the relatively unexplored vastness of the business environment. They state that competition is irrelevant where new demand can always be unlocked. Gathering the knowledge gained from this book, this slide deck contains adaptions of the concepts explained in the book. Use slides such as the Market Identification Slide, the New Demand Analysis Slide, and the Market Analysis slide to capitalize on the insights offered by the book.
This slide has been designed to help you present all the key information regarding potential new demand region. By providing a short description, key points about the demand in bullet points and the pie.
Rather than breaking into a market that’s already dominated by bigger players, why not identify and create your own market? By distinguishing yourself and solving pain points that have not been solved by other businesses, the market will start to notice. Given your services are high quality, you will be the sole owner of a niche without any competition.
Who says you can’t have the best of both worlds? You do not need to sacrifice value when reducing cost, as long as you do it smart! Identify those expenses which have gathered up over the year and produce little value. Look at your process and strip it to its bare bones while keeping the end product intact.
Make the competition irrelevant
There’s no competition in a market that has not been yet created
Align your team’s activities
Make sure everyone is working together to minimize costs and maximize profits
Set up a process life cycle
Setting up a well-defined process to refer to, will save you time and money
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