Number of slides: 10
Conducting a marketing analysis means monitoring market trends and assessing your products based on what your customers need. Since a marketing analysis helps you gain a better understanding of your market and customers, it is an essential part of your business plan. In this template, you’ll find a three product levels diagram, a SWOT analysis slide, a market trends slide, and other sections to make sure that what you offer meets your customers’ expectations.
The three product levels model defines a product based on three layers. First, the core product refers to the customer’s needs your product fulfills. Then, the actual product is the description of the product itself, including how it looks and what it does. Finally, the augmented product involves the add-ons your customer receives when buying your product. Like, post-purchase customer support, extra benefits, etc.
Identify the strengths, weaknesses, opportunities and threats related to your market. In this slide you’ll find a simple four quadrant matrix to showcase the results of your SWOT analysis.
Another important section you should add to your marketing analysis is your market trends. For that reason, this slide features a mind map to showcase all the relevant trends you’ve identified.
Marketing PowerPoint slides
A complete Marketing Analysis
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