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Social media analysis requires businesses to examine all the moving parts of their social media strategy and assess if the results are aligning with their business objectives and goals. This Social Media Analysis Template brings all the core pieces of your strategy into one clear presentation. From defining your target market, highlighting your content messaging, defining your social media focus, capturing your social media growth, and ranking your competitor's edge - this template provides a comprehensive overview of your strengths and weaknesses in your social media analysis.
Understanding your target market is crucial to effectively strategize all your social media platforms into one comprehensive marketing campaign. The Target Market Slide provides four key focus areas and the circular graph provides flexibility to label your target market. These areas could be defined as either your consumer segment (customers), target businesses, or social media platforms. Giving your team the tools to know which platforms you can target certain demographics with will guide your direction.
Content is king to all marketing strategies. This Content Planning Slide highlights the core message you are using for each social media platform. Good social media content provides the best consumer engagement and strengthens your social media network. By showcasing your key message on each platform, your team can quickly assess the strengths and determine if it aligns with your business goals.
Your Social media strategy relies on a thorough market analysis to assess the strength and weaknesses of your current competitors or any new ones. This Competitive Analysis graph provides a ranking slider to detail your main competitor’s social media efforts. The position of the dot next to each social media platform ranks the position within the market and without having to list every aspect, this visual provides clear reference.
Analyzing Social Media Devices is an incredibly useful tool for your design team.
Knowing which devices your target market is using can save your design team time and help their creative process with newer and more exciting layouts.
Social media analytics tools can take your social media campaigns to the next level in marketing success.
By collecting social media data and analyzing your key social media KPI’s and you can sort out which engagement factors meet your business goals and drive your business’ success.
Social Media Analysis requires tracking as many metrics as possible to create a comprehensive strategy and gain the best return .
Highlight the overall picture of your strategy and showcase niche-target key aspects of your campaigns, such as standard engagement numbers or specified customer service issues.
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