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Social media reports are data-driven presentations that collect insights on the social media performance of a business. Social media reports should offer all the key metrics to evaluate and analyze the social media strategy of a brand. Use this template to create an annual social media report that helps your team understand what worked best and what needs improvement in your social media strategy.
First of all, you need to present what you’ve been doing in social media. For this, you can use a social media strategy diagram. It consists of a circular diagram with boxes to insert four key elements of your strategy. For example, customer insights, content pillars, the social media channels you use, etc.
Next on the list are social media statistics. You can improve what you don’t measure, so this slide offers you three column charts to display important data of your social media channels. Since this is an annual report, you can compare your monthly growth or get an overview of your most popular posts through statistics.
Now that you’ve shown your social media strategy and put together quantitative data, it’s time to analyze and interpret all of that. The four boxes in this slide allow you to present your key results as text, numbers - or both! Make sure to only insert information that is relevant to your social media strategy goals.
What should be included in a social media report?
It depends on the final objective of your strategy, but most of the time, social media reports include engagement rate, visits to your web coming from social media, ad conversion rate, and ROI.
What’s a KPI in social media?
KPIs or Key Performance Indicators are metrics that help you measure the performance of your social media campaigns. This way, you can make informed decisions on what’s best for your digital strategy.
Professional Social Media report
Marketing professionals can use this set of corporate blue and white slides to prepare their social media annual report in minutes and share it with managers, clients or their own teams.
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