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User personas or buyer personas are visual representations of your target audience. It shows valuable information about the ideal client such as personality, goals, habits, favorite brands, and more. Usually, you will see user personas portrayed in a one-view document, but a presentation gives you the opportunity to go through each section and explain all the details. The first step to user-centered products is creating user personas. Start with the User Persona Profile Slide, User Persona Goals Slide, and the User Personas Comparison Slide.
Start the presentation with an overview of the user profile. You can add the four main characteristics that you consider describe better your target audience. As user personas are the representation of real users, it is common to include the picture of a person and provide a name to each user persona profile.
Goals are objectives a person has in life. They can be short or long-term goals, personal or professional goals, and getting to know the user goals are certainly a great addition to your user persona profiles. The User Persona Goals Slide not only makes it easy for you to list the goals, you can also show how close your users are to achieve their objectives.
User personas take into consideration multiple dimensions of your buyer or user like motivations, pain points, devices they use, personality traits, likes, and dislikes. You will find a slide to showcase up to three different user personas in a single view and compare them according to one dimension. For example, which devices do they use the most?
User-centered products
Buyer personas are extensively used tools by marketing professionals, designers, and project managers to create user-centered products
Comparison Slides
The User Persona PowerPoint Template comes with creative comparison slides which are strategic sections to back up your product decisions and provide a remarkable presentation
High quality user personas
In order to create high quality user personas, you need to conduct user research that gives you qualitative and quantitative data to analyze
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