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Successful organizations listen to the market in order to understand their customers’ needs and improve their lives with what they have to offer. And that’s exactly what the Value Proposition Canvas is great at! Create amazing products and services focused on what the customer values. Use the Business Model Canvas Slide, Value Map Slides and the Customer Profile Slides as tools to share with your team what the target user really wants and successfully adapt your product or services to these standards.
Start your presentation by introducing some basic concepts of the Business Model Canvas which is where the value proposition comes from. This slide will help your audience visualize the importance of having a strong value proposition and how it connects with other key aspects of the business model.
First step: getting to know your target user. For this purpose, the Value Proposition Canvas comes with three slides to complete your customer profile featuring the following sections: “Job to be done” or what your customer is trying to achieve with your product, “Pains” or negative experiences your customers wants to avoid and “Gains” or the positive results your target user
desires.
The Value Proposition Canvas Template presents the Value Map in three slides. There you will find a section to describe your product or service, another section called Pain Relievers to explain how your product reduces or minimizes the user’s pains and the Gain Creators section to share the added value your product provides to the customer.
Useful at any stage of product development
The Value Proposition Canvas is a powerful tool you can use in the planning of a new product or to redefine a product’s value and make it match the actual customer’s needs.
Only one customer segment
If you have more than one user target for a product, you should develop a value proposition canvas for each customer segment.
The market has spoken
The final goal is a Product-Market fit. In other words, create products that ease the user’s pains and create gains
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