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Fashion is an ever-changing and always evolving industry. The trends which are popular now will be obsolete next year. That’s why it’s difficult to keep up with it and why the industry is ruthless. In order to be on top of everything, constant communication and information is a must. This slide deck can offer you all the tools necessary to communicate with your team, to analyze previous trends and identify the upcoming ones.
Conduct thorough market research to determine what is in trend right now and what is going to stick for the next season. Create your plan of action for the year and be ready to do adjustments as necessary. This slide deck can help you communicate high level and low-level details about the current trends.
See how two items are performing against each other in order to determine which one is a better return on investment. You can analyze the demographics and see if you can find any recurring trends and afterward determine what has been successful.
Time is crucial in the fashion industry. If you plan to carry out your company through a year-long plan, you need to have very specific deliverables determine on factual research of previous trends. This slide can help you set clear milestones and easily inform all your stakeholders about the plants that are yet to come.
Understand your market
There are many variables when it comes to market demographics, including age, gender, race and so on. Make sure you know who your target demographic is.
Fashion is about psychology
Get into the head of your potential customers to see exactly what they are interested in
Gather insights into previous trends
Gather an insight in the past to set the trends for the future
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