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Online influencers can do a lot for your brand if you know how to integrate them in your marketing strategy. Online influencers can go from celebrities that are active online to people that have known how to build a following around specific topics. Use the influencer marketing PowerPoint template to set goals for your campaign, select the right influencers and discuss content ideas.
First thing on the list is setting up the goals for your influencer campaign. What do your company expect from working with online influencers? Maybe it is improving brand recognition or getting people to sign up for a trial of your services. Goals will help you understand where the marketing efforts should point to.
Online influencers are like new channels for your strategy, so use this slide to present all the influencers you’ve considered for the campaign in a table chart. This will make it easier for your team to compare the options and come to a final decision.
Identify topics and messages that resonate with your audience, this way your influencers can craft their content around your ideas. It is important you come clear with these topics from the beginning, so you make sure the content in your strategy is aligned with your brand values.
Work plan with influencers
This template comes with a work plan slide for you to schedule and organize all the activities related to your marketing campaign with influencers.
What is influencer marketing?
Influencer Marketing is about brands collaborating with online influencers to market their products. These influencers must appeal to the brand’s target audience with original and authentic content.
Icons and illustrations
The Influencer Marketing PowerPoint template features little business icons and illustrations of young millennials in all its slides.
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