Number of slides: 3
Social Media is arguably the most important aspect of online and digital marketing. Having a good presence of the largest platforms can help you build your brand and instill a sense of trust in potential customers. Integrating links to your social media platforms from your website and vice versa is an essential technique for creating traffic and redirecting customers to their preferred option. Because of this, having icons which fit with your website aesthetic is important to ensure a sense of consistency and professionalism. These icons are not limited only to large platforms such as Facebook, Instagram, and YouTube. They are suitable for those who have a community forum, a blog, mailing list or have registered an account on your website.
These are the heavy-hitters, such as YouTube, Facebook or Instagram. Mandatory for any business nowadays and always need to be included on your website and anywhere else with your brand on it. Having a presence on all platforms can allow customers to navigate to the platform of their choice and therefore keep them more engaged with your content, services or products.
A blog is a tried-and-tested way to grow your business by providing value to your customers for free and making your website more easily discoverable on search engines. In addition, regular readers can have options for saving posts and getting notified when new content is available.
Keep a sense of consistency throughout your website or presentation by adopting those sleek and professional icons. Their intuitive design can help users navigate easily on your website, potentially without any text required!
Consistency in design conveys professionalism
Ensure your icons and website design or presentation tell the same story
Intuitive designs promote a seamless user experience
Adhere to the standards adopted by users worldwide in terms to icons and their connotations
Suit all your customers by having the widest social media presence possible
Each customer has their own preferences and you should look to accommodate those
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