Number of slides: 9
Europe is a leading figure in high standards of living, innovation, and the economy. It’s a diverse place with many different cultures and a perfect breeding ground for entrepreneurs, as well as large corporations looking to expand their reach. Knowing the geography and geopolitical landscape of Europe is a must for any international business as it is one of the driving economies of the world. Use the Product Rollout Map, the Geographical Statistics Map and the Market Share Slide to get a good understanding of the current business landscape in this diverse continent.
Whenever you decide to introduce a new product to a new market, such as a European country in this scenario, you will be able to create a well-thought plan for a gradual introduction that will allow you to understand and optimize your process along the way.
Use this slide to present a set of statistics that are tied to the geographical area of the continent. There are significant differences across the continent that can be more obvious in some data metrics. You will be able to identify those unique characteristics of each country and adjust your strategy accordingly.
Chances are that in each European country, you will have one or more competitors in your industry of choice. This is why this slide is important, it will allow you to identify where the market is saturated and afterward find the gold opportunities for your company’ success.
Understand the markets
Take note of the events and cultures
Develop a long-term strategy
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