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South America is a large continent with many emerging economies that has the potential of playing a major role on the global stage. One characteristic makes the distinction between South America and other emerging economies, and that is language. The main languages of the continent are Spanish and Portuguese, so any expansion to the South American countries are going to be easy to facilitate as opposed to South East Asia, especially for Western businesses and individuals. Use the Continent Statistics Slide, the Market Share Slides and the Country characteristics slide to get insights into the large continent.
A large continent with multiple, but fairly homogenous countries needs to study and analyzed. By doing nation-wide and continent-wide case studies, you can understand how the market works in this part of the world. Including those details in your presentation is going to make your point more convincing
If you’re looking to penetrate a market the is already saturated, such as food or clothing, you will need to get a good understanding of how the country operates in your industry. Determine whether you are bringing something completely innovative which the country has never seen, or you want to provide the best services to blow your competitors out of the water.
Each country in South America has its own distinct culture, habits, and cuisine. They also have a lot of similarities in terms of background, language and more. Make sure you get an understanding of the country that you want to start your operations in order to be as efficient as possible.
From Coconuts to Glaciers
The vast continent varies widely both in terms of geography and culture
Learn the cultural differences
They might be quirks or subtleties, but you need to take them into account
Manage the geographical challenges
South America has geographical challenges uncommon in the US or EU
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